Corporate reputation and perception
For gth, corporate perception and reputational activity is where we look at the profile of an organisation in its broadest context - assessing the comments made on a business or individual both online and in the media. We then develop creative initiatives to ensure that a more balanced and beneficial profile is established both online and in the media.
Creating a beneficial profile online and in the media.
The Google Fightback
For non-internet, fast-growing businesses focused solely on growing revenues, comments on Google might not have appeared relevant at the time. Fast track forward and try to execute a major corporate transaction and those comments can come back to haunt. gth is well experienced in using market down-turn moments to address and balance these potential time-bomb issues so that when market conditions turn, a company can exit at the highest - not lowest - multiple.
Turning the Other Cheek
A conundrum - what do you do when the business sector you operate in is vilified by the media but you know that your business is not only sound but in rude health? Over the years, gth has been involved in converting media perceptions both of sectors and specific companies to significant positive effect. The tactics can be highly varied but the goal always remains the same - to achieve the maximum value for that business to its underlying shareholders.
