PR plays key role as stakes rise

As businesses face the challenges of operating in credit constrained markets, Boards are rapidly turning towards media relations as a method of choice to demonstrate to shareholders and stakeholders that the business is not only maintaining market share but also using the turbulent conditions to push through significant structural changes so it can better compete going forward.

For the remainder of 2009, gth sees this as the dominant trend amongst its client base and is helping clients across a wide range of sectors fully leverage off the current market conditions.