Financial media relations
By the nature of financial PR there can often be times when a client’s interests are best served by not courting public attention. However, for most small cap businesses the over-riding requirement is for the company to demonstrate to investor and analyst audiences that it is a rising star in its field. In such situations profile is paramount. At gth we understand how to structure and execute time critical initiatives that generate profile in the national and financial media at moments that count.
The reasons for such activity are diverse but can include:
- Pre-IPO and IPO build
- Hostile bid defence
- Acquisition activity
- Key announcements
- Fund raising
- Interim and year-end results
Generating profile in the national and financial media at moments that count.
gth media strategy quashes hostile bid
In late 2007 a gth client became the target of a hostile attempt to have its Board removed. Those leading the bid courted the media heavily in an attempt to discredit the management.
gth was instructed to launch a defence campaign through the media. This activity played a significant part in forcing the takeover party - who had already amassed a significant stake in the company - to abandon their bid.
gth Launches gth IR
In response to the growing demand from clients to have a formalised mechanism in
place for handling relationships with shareholders and the
investor community, gth is pleased to announce the launch of
gth IR. gth IR is headed by Desdemona Vaughan-Arbuckle. Desdemona has an extensive track record in advising smaller cap organisations on their fundraising activity and managing their ongoing relationships with shareholders.
