Financial media relations
By the nature of financial PR there can often be times when a client’s interests are best served by not courting public attention. However, for most small cap businesses the over-riding requirement is for the company to demonstrate to investor and analyst audiences that it is a rising star in its field. In such situations profile is paramount. At gth we understand how to structure and execute time critical initiatives that generate profile in the national and financial media at moments that count.
The reasons for such activity are diverse but can include:
- Pre-IPO and IPO build
- Hostile bid defence
- Acquisition activity
- Key announcements
- Fund raising
- Interim and year-end results
Generating profile in the national and financial media at moments that count.
Creating a Clear Message
In bull markets, fuelled by overly available capital, it was easy for developing companies to be lured into the value of delivering rapid newsflow over developing a cohesive message backed by then delivering solid numbers. The winners of the last two years have been those companies that have been able to strip their businesses back down to a highly focused core message and then have learnt to rapidly and repeatedly disseminate that single message through multiple communication channels. It is what gth describes as touch marketing meeting financial PR. It is a principle that has delivered - and continues to deliver - significant value across gth’s client base.
Light through the Public Market Door
How many entrepreneurs would openly opt for a public market exit in 2012? Not many, but the public markets are showing signs of life again amongst those entrepreneurs and investment groups experienced in the public market arena. So whilst the rash of entrepreneurial IPO exits might still be a number of months away, gth is pleased to be working alongside a number of businesses that have chosen to either re-verse, dual list, gain control of AIM listed vehicles or simply IPO during 2011/2012.
