Business development PR
Through gth’s trade and business-to-business PR campaigns, gth supports both private and public companies in their business development activity. Tactics used by gth to leverage a business in the UK and international trade media include:
- Managed newsflow
- Company profiles
- Voice of authority and contributed article activity
- Conferences and exhibitions
- Awards
- Product launches
- Market research and poll activity
- Online profile
Supporting an organisation's business development programme through profile in the industry media.
Becoming A Recognised Authority
For businesses and management teams used to winning clients on the merits of their service, it can sometimes be a difficult pill for them to swallow that the media is simply not interested in the inner secrets of their provisioning technology or latest marketing promotion. Or indeed, were they to be, that it would have minimal impact on the business’s perception amongst their clients. To this end, gth has developed a range of innovative approaches that not only allow clients to repeatedly communicate information on issues of genuine interest to the media but that allow the business to be recognised as a leading voice of authority in a given field.
Snowballs
When an organisation has multiple divisions and none are well recognised, how do you go about creating the snowball effect so that the sum effectively becomes greater than the parts? It’s an issue that thankfully gth has successfully addressed across a number of industry sectors ranging from technology to finance, and utilities to natural resources. In each instance, the broad strategy remains the same; however in each case, the tactical execution can vary dramatically. At the heart of any campaign, though, sits the need to have a clear and concise explanation of what the Group does that embraces its divisions rather than leaving them to wilt in the shade. Once they are shown a little light, momentum can be rapidly developed that benefits all.
