Business development PR
Through gth’s trade and business-to-business PR campaigns, gth supports both private and public companies in their business development activity. Tactics used by gth to leverage a business in the UK and international trade media include:
- Managed newsflow
- Company profiles
- Voice of authority and contributed article activity
- Conferences and exhibitions
- Awards
- Product launches
- Market research and poll activity
- Online profile
Supporting an organisation's business development programme through profile in the industry media.
Winning through industry education
A specialist provider of desktop engineering technology has been able to position itself as an acknowledged leader internationally through a strategy created by gth to educate specific industry sectors - initially pharmaceutical and chemicals - on the broader advances of desktop engineering and their relevance to core manufacturing processes in these sectors.
This initiative is now being extended across multiple industry sectors and geographies.
Punching above your weight
Four years ago a growing digital agency was being drowned out by noise from its competitors. Through a trade-to-trade campaign based around structured newsflow, networking and award submissions the business rapidly became recognised as a genuine leader in its field winning multiple industry awards. One merger later and that business is now one of Europe's largest digital agencies.
